Mechanics of Beauty

The beauty that leads to most success is not characterized by stationarity. Whether stationarity of ideas, the body or the beauty itself. Beautiful people, if you will, have to have a lot of "moving" chemicals in order to maintain their beauty. Steve Jobs once was in India and after he came back to America, his skin was brownish so much that his parents had difficulty recognizing him on the Airport. To me this shows the mechanical beauty of Apple products. If you look back on the recent future, when radios were the big thing, when variable rewards and short-term action, which I'll explain later, were fueled and directed towards "tuning the radio", Apple stepped up and created "1000 Songs in the Pocket", for those who don't know, I mean the iPod. It's not that iPod doesn't have radio, which it has, but it stepped up and created a new category or more accurately an iGadget. This book with the name "Hooked" by Nir Eyal(it's not a made-up name; this book has 2000+ reviews on Amazon; all 4.5 Star +). The book states this model known as Hook model or Hook Cycle.

Trigger, Action, [Variable] Reward, Investment.
The mechanical beauty of Ford cars is their triggers. If you start the car and you don't have your seat-belt on, well then the car shows the sign and beeps. That beep is an external trigger. As soon as you've spent some time practicing that and after some days, you'd notice you automatically saddle up your electric horse as you step in. Then you may open your iPod and hit Play. The tape player may connect to iTunes or iPod automatically through God-knows Bluetooth, and ta da! Shakira baby! Then when you've used the product, you start investing, hence the use of iTunes. When you use iTunes, well now you subscribe and pay money for the songs. That is investment in the form of money. When the new ford comes and there's a software upgrade for your car, well then you invest your "time", if the upgrade is free. And for that variable reward, radio is unknown in a sense as you change frequencies, you get a channel that maybe you like and maybe you don't. But you stuck with what you like and slowly you start building habits around that. Then maybe you call them and that's another form of investment. Whatever the habit structure, you get the idea.